About the Media Monitoring Institute
For over 25 years, IMM has been a leader in the media analytics industry in Poland. Since 2008, it has also been offering its services in Romania under the name mediaTRUST.
MediaTrust (MTR) is a Romanian technology company that has been developing proprietary solutions for media monitoring and analysis for over two decades.
Our systems, tools, and technologies are developed in Poland by an experienced team of programmers, analysts, researchers, and communications experts.
We operate under the belief that Polish technological innovation and the expertise of our specialists are a unique resource worth developing and supporting. By choosing the Media Monitoring Institute, public institutions support Polish capital, jobs, media independence, and the security of data processing within the country.
IMM supports companies, institutions, and personal brands in effectively measuring and reporting the results of external communications, planning strategies, and mitigating reputation crises.
The company integrates publication results from all media into a single tool and is the only one on the market to also include advertising data.
IMM is a member of the elite international organization FIBEP (Federation Internationale des Bureaux d’Extraits de Presse), which brings together media monitoring companies from around the world.
IMM by the Numbers:
IMM’s ongoing monitoring covers over 1,800 news outlets, nearly 350 radio and television stations, 420,000 websites, forums, and blogs, and 16 million social media profiles.
IMM serves thousands of clients in Poland and abroad—including multinational corporations, small businesses, institutions, government agencies, nongovernmental organizations, PR agencies, marketing agencies, artists, and athletes.
Scope of operations:
The company offers in-depth media analytics, the mediaContact database—which facilitates communication with over 15,000 journalists—benchmark reports that accurately assess a brand’s media reach and popularity relative to the competition, media monitoring in CEE countries, and adMonit—an application that allows for the analysis of advertising spending in print, radio, and television.
IMM Group:
IMM has formed a corporate group with PSMM Monitoring & More, Newspoint, Newton Media Polska, and mediaTRUST, and also holds shares in the Romanian company MSG Factory.
Więcej informacji:
Strona www: https://mediatrust.ro/
Facebook: https://www.facebook.com/IMMonitoring
X (Twitter): https://twitter.com/IMMonitoring
LinkedIn: https://www.linkedin.com/company/instytumonitorowaniamediowimm
Instagram: https://www.instagram.com/immonitoring/
YouTube: https://www.youtube.com/channel/UCN7LNNg8vCT8qaiFbc6oalA/
TikTok: https://www.tiktok.com/@immonitoring