mediaTRUST
Founded in 1999, mediaTRUST Romania is the privately owned media monitoring company with the longest experience on the market and the most extensive client portfolio. Since 2008, mediaTRUST has been part of the Institute of Media Monitoring (IMM) in Poland.
mediaTRUST supports companies, institutions, and personal brands in effectively measuring and reporting the results of external communication, planning strategies, and managing reputation crises. We integrate results from all types of media into a single tool, including advertising campaign performance, offering a complete perspective that is unique on the market.
mediaTRUST serves a broad portfolio of clients in Romania and internationally: corporations, SMEs, public institutions, NGOs, PR and marketing agencies, as well as personal brands. We produce daily monitoring reports, detailed qualitative and statistical analyses, as well as sponsorship reports, all tailored to each client’s needs. Our monitoring covers all relevant channels—from traditional media to websites, social networks, podcasts, and newsletters.
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Since 2004, we have been members of the elite international organization FIBEP (Fédération Internationale des Bureaux d’Extraits de Presse), and in 2014 we became members of BRAT (the Romanian Transmedia Audit Bureau) and ARMA (the Romanian Audience Measurement Association).
Our CSR objectives consist of assisting growth based on good relations with clients, partners, employees and stakeholders. We have pursued our objective through supporting non-profit activism, measuring clients’ and employees’ satisfaction, fostering good practices in media monitoring industry and enforcing responsible personnel policy. MTR management comprises of over 50% women.
mediaTRUST serves an extensive portfolio of clients in Romania and internationally: corporations, SMEs, public institutions, NGOs, PR and marketing agencies, as well as personal brands.
Since 2015, we have been monitoring advertising across print media, radio, and television, providing both daily activity reports and retrospective analyses tailored to local and international agencies.
We offer clients two types of alerts: standard and instant. Standard alerts are delivered once a day and include ads published in the past 24 hours. Instant alerts can be sent multiple times a day and quickly signal the appearance of a new spot shortly after it airs.
Find out why so many brands around the world trust us!
We appreciate our collaboration with mediaTRUST, a trustworthy partner that consistently stands out through professionalism, promptness, and a strong ability to adapt to our requirements. The team demonstrates flexibility and is always up to date with industry developments, contributing to an efficient collaboration aligned with our objectives.
mediaTRUST services are essential for TIFF! Extremely detailed and accurate, the reports are presented in a very simple and intuitive interface and, most importantly, help us maintain an overview, react quickly, and target our responses when needed. mediaTRUST reports have become part of the daily routine of the TIFF communication team, and now we can hardly remember how it was before.
For over 15 years, we have benefited from mediaTRUST’s services - a trustworthy partner and friend we rely on in our activity. At any moment, we know the media impact of a released press statement, audience statistics, and we have a valuable archive of press materials about the Foundation over time. The platform provided by mediaTRUST is extremely helpful, and the monitoring report we receive first thing in the morning, without exception, is how we start our days. Thank you for your tireless work and continuous support!
What people think about the Romanian Red Cross and our humanitarian mission is very important to us, which is why timely access to information is vital. Our collaboration with mediaTRUST helps us stay up to date with everything written and said about our organization across all media. This partnership helps us adapt and improve our external communication so that it reflects Crucea Roșie Română’s activity as accurately as possible.
For us, working with mediaTRUST is the safety anchor that any large-scale cultural project needs. We have found in them a partner who understands the pulse of the festival and offers us an accurate reflection of our impact in the public space. Our dialogue and collaboration over the years have transformed this partnership into a friendship we are grateful for.
For many years now, we have started each morning with mediaTRUST reports. It has become both a habit and a tool we consistently rely on. We appreciate mediaTRUST’s consistency, the punctual delivery of information exactly as we need it, and especially their attention to what is happening in the media space, as well as their providing relevant analyses promptly during high-visibility moments. It is a collaboration that works effortlessly and proves its value every day.
Quick decisions based on accurate information In a field with high public exposure, such as waste management, quick access to relevant and accurate information is essential for management. Our collaboration with mediaTRUST provides us with constant visibility into public perception and sensitive topics in the media landscape, making it an essential tool in managing our communication. Real-time access to media coverage allows us to respond promptly, correct potential misinformation, and calibrate our public messaging. In addition, the comprehensive archive is a valuable resource for substantiating our positions and maintaining consistency in communication over time. The services provided by mediaTRUST directly contribute to our ability to manage reputational risks, make informed decisions, and maintain transparent dialogue with authorities and the community. We appreciate the accuracy of the monitoring, the speed of information delivery, and the team’s willingness to adapt reports to our needs, as well as their prompt response to specific requests. For us, mediaTRUST is a trustworthy partner that supports responsible and well-informed communication.
We have been working with the mediaTRUST team for over 6 years and can say we have found more than a service provider - we have found a strategic partner. We have seen constant service improvements over time, and the English version of the platform has added value to our internal communication. What impressed us most is their speed in crisis situations. In such a visible field as waste management, knowing that you get real-time alerts and dedicated support is essential. Their promptness and the platform’s intuitive interface are key pillars of our communication activity.
RER’s collaboration with mediaTRUST began in 2018 and has proven to be highly fruitful. We appreciate the constant focus on optimizing the flow of information and the fact that the mediaTRUST team has gone beyond simply providing data, consistently offering recommendations to help us adapt our monitoring to the group’s dynamics. Among the technical benefits, we value the platform’s automation and advanced filters, which save us valuable time every day. However, beyond technology, human interaction and openness to our specific needs make the real difference. At key moments, quick access to relevant archives has provided the perspective needed for informed decisions.
Throughout our collaboration with mediaTRUST, we have consistently appreciated the reliability, promptness, and the quality of their services. Media monitoring is an essential tool for us, and mediaTRUST has always responded to Concordia’s needs with professionalism. We confidently recommend them to any organization seeking a strong partner in this field.
Working with the Mediatrust team helps us gain a clearer and more nuanced understanding of the dynamics of the Romanian media landscape. The valuable insights we receive are a real support for the Caroli Foods Group activity, as they enable us to stay connected, informed, and better understand the context in which we communicate.
Our collaboration with mediaTRUST has been valuable and consistent, built on professionalism and a strong understanding of our needs. We appreciate the team’s promptness and flexibility, as well as their ability to deliver relevant insights that support our periodic reporting processes. We are happy to have a trustworthy partner by our side.
Our partnership with MediaTrust is one where we have always felt understood and supported. There always is a genuine concern for the context in which we operate and for our needs, along with openness and a willingness to find solutions, not just to deliver a service. For an NGO, this matters greatly. Naturally, a collaboration has taken shape in which, just like us, mediaTRUST is “here to help.”
In an increasingly crowded media landscape, mediaTRUST helps us filter exactly what matters for the eJobs brand. It is not only a constant radar for the labor market and our public presence, but also a trustworthy partner with very good client service and solutions tailored to our specific needs. The platform is intuitive, easy to use, with a high level of data granularity, and the analysis reports are structured to help us quickly evaluate the impact of our communication efforts.
