Discover our Platform

The MTR platform is an advanced tool for media monitoring, competitor analysis and managing the media strength of a brand.

With the Platform, you can thoroughly analyse the results of monitoring
 for keywords specified by you from all media.

Suntem partenerul de încredere a peste 500 de companii din întreaga lume!

Monitorizarea MTR în cifre

300.000+ portaluri, forumuri și bloguri

Fără spam și fără rezultate irelevante, obții informații din peste 300.000 de portaluri, forumuri și bloguri.

150+ posturi radio și TV

Monitorizezi imaginea companiei tale în media care ajunge la milioane de oameni, prin monitorizarea a peste 150 de posturi radio și TV din întreaga țară.

10 milioane+ profiluri de social media

Comunici eficient cu publicul și îți monitorizezi reputația cu ajutorul monitorizării a peste 10 milioane de profiluri de social media.

500+ publicații presă scrisă

Construiești relații eficiente cu jurnaliștii și îți consolidezi imaginea în publicațiile de referință prin monitorizarea a peste 500 de publicații naționale și locale.

Discover the features of the MTR Platform

The list

Browse publications in tabular format

  • Analyse publications presented in a tabular list
  • In this version, it is possible to set 41 indicators and parameters for analysing individual materials, which are located in columns
  • The list facilitates the analysis of larger sets of materials and the comparison of materials in terms of specific data
  • In addition, you can see a preview of the selected material next to the table. The table and preview are presented in a horizontal or vertical layout

Feed

Detailed view of individual publications

  • Work on a version with an expanded view of individual publications, including context and keyword highlighting, photos, key indicators, and features that enable you to work on the material
  • In this view, you can easily find fragments containing keywords describing the monitored brand or project
  • Audio and video content is also available in transcript form, which speeds up work on radio and television broadcasts, as well as podcasts, YouTube and TikTok

Analyses

Analyse your brand image in the media

  • Discover the modern Analysis module with statistics for researching the media strength of your brand against the competition, enabling you to work on materials
  • Assess the media presence of brands based on reach, tone (sentiment), engagement and advertising value equivalent (AVE)
  • Check the interactive word cloud, learn about the quality and power of the messages found according to indicators showing keyword saturation and publication exposure in the structure of the monitored source
  • Generate a Brief AI summary indicating the most valuable content that has appeared in the media about the brands or projects you are tracking

Filters

Browse only those publications you really want to reach

  • Narrow down your search results to selected media and sources
  • Change the time horizon – set the appropriate date range in the calendar
  • Reach only publications by selected authors or influencers
  • Filters can be applied to all 40 indicators and parameters and reach only strictly defined materials
  • The filters you have applied can be saved for future use
  • Use predefined filters (e.g. only publications from LinkedIn or “Important” when you want to search for materials that have appeared on the home page)

Sorting publications

Sort, group, and tag materials

  • Sort publications in ascending or descending order according to the following categories: reach, AVE advertising equivalent, power index, date, medium, source or title
  • Group materials according to the selected parameter, e.g. by topic, power index or names of editorial offices or radio or television stations
  • Tag materials with your own names and separate them according to importance or urgency, and assign them as needed to specific departments in your organisation

Advanced search

Fast and effective search engine

  • Use advanced search functions to quickly find the materials you need
  • Search for keywords in the content of publications, titles of materials, or in context
  • Use the following options: letter case, inflection, excluded words, distance between keywords, and required number of occurrences of a keyword

Notifications and alerts

With us, you won’t miss a thing

  • Enable email or SMS notifications to stay up to date with information appearing on the Platform
  • Set alerts and recognise significant exceedances of the growth rate, reach or tone of materials from the last hour based on the average threshold value from the last week
  • Any anomalies are reported by email and are used to quickly detect potential image crises or increased activity by competitors

Digital accessibility and themes

Convenient and clear themes

  • The platform is the only media monitoring tool that meets the accessibility requirements of WCAG 2.1 guidelines, allowing people with disabilities to view its results.
  • It also allows you to choose a convenient working mode – you can choose between a light or dark theme
Cudzysłów

Our Customers' Opinions

Find out why so many brands around the world trust us!

We appreciate our collaboration with mediaTRUST, a trustworthy partner that consistently stands out through professionalism, promptness, and a strong ability to adapt to our requirements. The team demonstrates flexibility and is always up to date with industry developments, contributing to an efficient collaboration aligned with our objectives.
Silvia Gabor

Marketing & PR Manager

mediaTRUST services are essential for TIFF! Extremely detailed and accurate, the reports are presented in a very simple and intuitive interface and, most importantly, help us maintain an overview, react quickly, and target our responses when needed. mediaTRUST reports have become part of the daily routine of the TIFF communication team, and now we can hardly remember how it was before.
Ioan Maxim

Head of Communication

For over 15 years, we have benefited from mediaTRUST’s services - a trustworthy partner and friend we rely on in our activity. At any moment, we know the media impact of a released press statement, audience statistics, and we have a valuable archive of press materials about the Foundation over time. The platform provided by mediaTRUST is extremely helpful, and the monitoring report we receive first thing in the morning, without exception, is how we start our days. Thank you for your tireless work and continuous support!
Ioana Petrea

Fundraising & Communications Director

What people think about the Romanian Red Cross and our humanitarian mission is very important to us, which is why timely access to information is vital. Our collaboration with mediaTRUST helps us stay up to date with everything written and said about our organization across all media. This partnership helps us adapt and improve our external communication so that it reflects Crucea Roșie Română’s activity as accurately as possible.
Dan Lucian Brumar

Director of Communications Department

For us, working with mediaTRUST is the safety anchor that any large-scale cultural project needs. We have found in them a partner who understands the pulse of the festival and offers us an accurate reflection of our impact in the public space. Our dialogue and collaboration over the years have transformed this partnership into a friendship we are grateful for.
Laura Ducu

Communications Director

For many years now, we have started each morning with mediaTRUST reports. It has become both a habit and a tool we consistently rely on. We appreciate mediaTRUST’s consistency, the punctual delivery of information exactly as we need it, and especially their attention to what is happening in the media space, as well as their providing relevant analyses promptly during high-visibility moments. It is a collaboration that works effortlessly and proves its value every day.
Transavia

Quick decisions based on accurate information In a field with high public exposure, such as waste management, quick access to relevant and accurate information is essential for management. Our collaboration with mediaTRUST provides us with constant visibility into public perception and sensitive topics in the media landscape, making it an essential tool in managing our communication. Real-time access to media coverage allows us to respond promptly, correct potential misinformation, and calibrate our public messaging. In addition, the comprehensive archive is a valuable resource for substantiating our positions and maintaining consistency in communication over time. The services provided by mediaTRUST directly contribute to our ability to manage reputational risks, make informed decisions, and maintain transparent dialogue with authorities and the community. We appreciate the accuracy of the monitoring, the speed of information delivery, and the team’s willingness to adapt reports to our needs, as well as their prompt response to specific requests. For us, mediaTRUST is a trustworthy partner that supports responsible and well-informed communication.
Dragoș Tomescu

General Director RETIM Ecologic Service S.A.

We have been working with the mediaTRUST team for over 6 years and can say we have found more than a service provider - we have found a strategic partner. We have seen constant service improvements over time, and the English version of the platform has added value to our internal communication. What impressed us most is their speed in crisis situations. In such a visible field as waste management, knowing that you get real-time alerts and dedicated support is essential. Their promptness and the platform’s intuitive interface are key pillars of our communication activity.
Liviu Mocanu

General Director RER Sud

RER’s collaboration with mediaTRUST began in 2018 and has proven to be highly fruitful. We appreciate the constant focus on optimizing the flow of information and the fact that the mediaTRUST team has gone beyond simply providing data, consistently offering recommendations to help us adapt our monitoring to the group’s dynamics. Among the technical benefits, we value the platform’s automation and advanced filters, which save us valuable time every day. However, beyond technology, human interaction and openness to our specific needs make the real difference. At key moments, quick access to relevant archives has provided the perspective needed for informed decisions.
Radu Merică

CEO RER Group

Throughout our collaboration with mediaTRUST, we have consistently appreciated the reliability, promptness, and the quality of their services. Media monitoring is an essential tool for us, and mediaTRUST has always responded to Concordia’s needs with professionalism. We confidently recommend them to any organization seeking a strong partner in this field.
Nida Halit

Communications Director

Working with the Mediatrust team helps us gain a clearer and more nuanced understanding of the dynamics of the Romanian media landscape. The valuable insights we receive are a real support for the Caroli Foods Group activity, as they enable us to stay connected, informed, and better understand the context in which we communicate.
Caroli Foods Group

Our collaboration with mediaTRUST has been valuable and consistent, built on professionalism and a strong understanding of our needs. We appreciate the team’s promptness and flexibility, as well as their ability to deliver relevant insights that support our periodic reporting processes. We are happy to have a trustworthy partner by our side.
Ana Hotels

Our partnership with MediaTrust is one where we have always felt understood and supported. There always is a genuine concern for the context in which we operate and for our needs, along with openness and a willingness to find solutions, not just to deliver a service. For an NGO, this matters greatly. Naturally, a collaboration has taken shape in which, just like us, mediaTRUST is “here to help.”
AIDRom Team

In an increasingly crowded media landscape, mediaTRUST helps us filter exactly what matters for the eJobs brand. It is not only a constant radar for the labor market and our public presence, but also a trustworthy partner with very good client service and solutions tailored to our specific needs. The platform is intuitive, easy to use, with a high level of data granularity, and the analysis reports are structured to help us quickly evaluate the impact of our communication efforts.
Ana Călugăru

Head of Communications, eJobs

Get to know our app

Monitor your media anywhere with our app.

Control your media monitoring results on your phone

With MTRapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Romanian market that allows you to monitor all types of media.