With the application MTRapp you can manage the publications on your products and your industry directly from your phone. With our application, you can remotely follow the media monitoring results not only from the Internet and social media but also from press, radio and television. All in one place!
Are you a fan of podcasts and audiobooks? With MTRapp, you don’t have to read all the monitored publications – you can also listen to them! Now, you are up to date with the media release even with a phone in your pocket! It just takes activating AUDIO option found next to a given publication and the speech synthesizer will present the monitored content.
With MTR, you can manage communication activities even more effectively! With the activated PUSH option, you are the first to know about what is happening in the media – from your own phone. The application signalises it each time when the media brings any new piece of news about a given subject.
You can instantly react to social media interactions, share the effects of communication activities with your co-workers and stakeholders and prevent the image crisis situations. The option SHARE enables to immediately share the monitored content with others, using the most popular communicators installed on the user’s device.
Apart from the Advertising Value Equivalent (AVE), which expresses the sum of money which would have to be spent on publishing or broadcasting a given piece of information if it was an advertisement, or the reach, which indicates the number of potential contacts with the media release (reach), the automatic colour-coding of publications enables the MTRapp to indicate if a given material is positive (green colour), neutral (grey colour) or negative (red colour) in the angle of the monitored subject.
In the application, you can constantly verify progress of communication – using simple charts you can check the quantity and AVE of publications for selected catalogues over a week, a month or any other freely chosen timeframe and also the percentage of publications of negative, neutral and positive sentiment.
Find out why so many brands around the world trust us!
We appreciate our collaboration with mediaTRUST, a trustworthy partner that consistently stands out through professionalism, promptness, and a strong ability to adapt to our requirements. The team demonstrates flexibility and is always up to date with industry developments, contributing to an efficient collaboration aligned with our objectives.
mediaTRUST services are essential for TIFF! Extremely detailed and accurate, the reports are presented in a very simple and intuitive interface and, most importantly, help us maintain an overview, react quickly, and target our responses when needed. mediaTRUST reports have become part of the daily routine of the TIFF communication team, and now we can hardly remember how it was before.
For over 15 years, we have benefited from mediaTRUST’s services - a trustworthy partner and friend we rely on in our activity. At any moment, we know the media impact of a released press statement, audience statistics, and we have a valuable archive of press materials about the Foundation over time. The platform provided by mediaTRUST is extremely helpful, and the monitoring report we receive first thing in the morning, without exception, is how we start our days. Thank you for your tireless work and continuous support!
What people think about the Romanian Red Cross and our humanitarian mission is very important to us, which is why timely access to information is vital. Our collaboration with mediaTRUST helps us stay up to date with everything written and said about our organization across all media. This partnership helps us adapt and improve our external communication so that it reflects Crucea Roșie Română’s activity as accurately as possible.
For us, working with mediaTRUST is the safety anchor that any large-scale cultural project needs. We have found in them a partner who understands the pulse of the festival and offers us an accurate reflection of our impact in the public space. Our dialogue and collaboration over the years have transformed this partnership into a friendship we are grateful for.
For many years now, we have started each morning with mediaTRUST reports. It has become both a habit and a tool we consistently rely on. We appreciate mediaTRUST’s consistency, the punctual delivery of information exactly as we need it, and especially their attention to what is happening in the media space, as well as their providing relevant analyses promptly during high-visibility moments. It is a collaboration that works effortlessly and proves its value every day.
Quick decisions based on accurate information In a field with high public exposure, such as waste management, quick access to relevant and accurate information is essential for management. Our collaboration with mediaTRUST provides us with constant visibility into public perception and sensitive topics in the media landscape, making it an essential tool in managing our communication. Real-time access to media coverage allows us to respond promptly, correct potential misinformation, and calibrate our public messaging. In addition, the comprehensive archive is a valuable resource for substantiating our positions and maintaining consistency in communication over time. The services provided by mediaTRUST directly contribute to our ability to manage reputational risks, make informed decisions, and maintain transparent dialogue with authorities and the community. We appreciate the accuracy of the monitoring, the speed of information delivery, and the team’s willingness to adapt reports to our needs, as well as their prompt response to specific requests. For us, mediaTRUST is a trustworthy partner that supports responsible and well-informed communication.
We have been working with the mediaTRUST team for over 6 years and can say we have found more than a service provider - we have found a strategic partner. We have seen constant service improvements over time, and the English version of the platform has added value to our internal communication. What impressed us most is their speed in crisis situations. In such a visible field as waste management, knowing that you get real-time alerts and dedicated support is essential. Their promptness and the platform’s intuitive interface are key pillars of our communication activity.
RER’s collaboration with mediaTRUST began in 2018 and has proven to be highly fruitful. We appreciate the constant focus on optimizing the flow of information and the fact that the mediaTRUST team has gone beyond simply providing data, consistently offering recommendations to help us adapt our monitoring to the group’s dynamics. Among the technical benefits, we value the platform’s automation and advanced filters, which save us valuable time every day. However, beyond technology, human interaction and openness to our specific needs make the real difference. At key moments, quick access to relevant archives has provided the perspective needed for informed decisions.
Throughout our collaboration with mediaTRUST, we have consistently appreciated the reliability, promptness, and the quality of their services. Media monitoring is an essential tool for us, and mediaTRUST has always responded to Concordia’s needs with professionalism. We confidently recommend them to any organization seeking a strong partner in this field.
Working with the Mediatrust team helps us gain a clearer and more nuanced understanding of the dynamics of the Romanian media landscape. The valuable insights we receive are a real support for the Caroli Foods Group activity, as they enable us to stay connected, informed, and better understand the context in which we communicate.
Our collaboration with mediaTRUST has been valuable and consistent, built on professionalism and a strong understanding of our needs. We appreciate the team’s promptness and flexibility, as well as their ability to deliver relevant insights that support our periodic reporting processes. We are happy to have a trustworthy partner by our side.
Our partnership with MediaTrust is one where we have always felt understood and supported. There always is a genuine concern for the context in which we operate and for our needs, along with openness and a willingness to find solutions, not just to deliver a service. For an NGO, this matters greatly. Naturally, a collaboration has taken shape in which, just like us, mediaTRUST is “here to help.”
In an increasingly crowded media landscape, mediaTRUST helps us filter exactly what matters for the eJobs brand. It is not only a constant radar for the labor market and our public presence, but also a trustworthy partner with very good client service and solutions tailored to our specific needs. The platform is intuitive, easy to use, with a high level of data granularity, and the analysis reports are structured to help us quickly evaluate the impact of our communication efforts.
