Irina Dumitrașcu

Irina takes care of mediaTRUST’s image with a natural balance between rigor and intuition, built over 18 years of experience in media intelligence.

Her academic background supports her strategic vision: she holds a degree in sociology and a master’s degree in advertising. Before coordinating the company’s communication, she spent 11 years in the analysis department. “What does the data actually tell us?” remains a reflex question that still helps her uncover the relevant story behind raw statistics.

While her 11 years in the team confirm her professional loyalty, in her free time Irina admits she has an “open relationship” with books, movies, and live concerts. She’s interested in psychoanalysis and wants to better understand what drives, what influences, and what defines our choices.